Value betting is what My Tennis Odds is all about. I’m not trying to pick winners. Crikey have you ever watched tennis? It’s a sport where you can win more points than your opponent and still lose the match.

I’m looking for incorrect odds. If I price up a match as 50:50 (2.0 both players) and the bookmakers offer 2.5 on one of those players, I’ll tip them.

In that scenario we’d only need 50% of tips to win to return a decent profit.

You may have heard the saying “bookmakers are never wrong”. Well that’s nonsense. Plus with the way markets move and the ability to bet on the exchange, even if bookies got their starting price correct every single time, we could still find value.

For me tennis is the perfect sport for value betting. Firstly there are only ever two outcomes. Unlike football where you have the draw, or horse racing where there are lots of runners, as punters we improve our chances straight away.

I price up the majority of ATP Tour matches, including Masters Series events and Grand Slams. I then compare my odds with those of the bookies. Regardless of who I actually think will win the match, I will tip if the odds are different.

During the French Open I posted tips at odds of 1/3 and 16/1. If I think the odds are wrong, I’ll get involved.

I use a number of factors to devise my odds. H2H, surface stats, current form and tournament record at the main areas I look at. There’s no right way to then determine the odds. It’s just a case of comparing what information we have and making a judgement call.

Hopefully in the long run, my odds prove accurate enough that I can make a Return on Investment (ROI) of 10% or more. That’s the goal.