Tis the season to be finding more darts tipsters. Step up James Cooper. Can’t say I’d heard of him prior to stumbling on his recent article on SportingLife. But there lies the key. Anyone approved and publishing content for the ‘life is likely to know his arrows.

There’s very little for me to add in the way of insight in truth. As with all SportingLife tipsters and selections, we are treated to some excellent statistics and reasoning for their picks. But are they profitable? It’s generally a bit of a slog to find that out, as they don’t make it easy for us.

Still if you are looking for a darts tips on any given day during the World Championship, or any event to that matter, then SportingLife should always be one of your first ports of call.

Let’s hope James (or Jimmy) can land us some decent winners along the way and enhance his reputation amongst the few who try to beat the bookmakers at this unpredictable sport.

I should add, James was the first to share xW on darts. Expected wins. I guess it’s based on averages and missed doubles. Will it prove as popular as xG, I guess only time will tell.