Betting in the UK has been a part of its culture for many years, with people placing bets going back hundreds of years. In the UK, all gambling is legal and permitted by the Gambling Commission, meaning providing companies are sticking to the laws, it’s perfectly legal to gamble in the UK. 

For some however, choosing where you want to play and bet can be a real headache and can be a daunting task for newer players, and that’s where affiliates come in. In this article we’ll be looking into the role of gambling affiliates in the UK like Gambling.com and how they’re beneficial for players to use.

The role of an affiliate

An affiliates job is essentially to list all potential websites a player might want to use, ranking them in order based on bonuses, ratings, reviews, number of games available and may more. An affiliate is a key cog in the world of gambling as it gives players key information on what website they should use, or at least guides them in the right direction. 

This is a great help for newer players who may be lost in the never-ending pages of websites trying to get you to sign up as without this, players may well just decide it’s not worth the hassle and leave it all together.

Best offers

As mentioned above, affiliates will try to find the best deal for players. Most websites will offer players a signing bonus or promotion that usually consists of either a cash bonus or additional games or spins. The affiliate will find the websites offering the best promotions out there and list them best to worst. 

This is an important part of a player’s journey as getting a big promotion or cash bonus when you start playing is key as it allows the player additional games and funds added to their account. So, if an affiliate can find the best possible deals and provide them to the customer then it really is a win-win.

Find trustworthy sites

With the number of websites out there offering games, promotions and bonuses, it can be hard to differentiate between the genuine and non-genuine websites. When you’re looking to sign up and give personal and banking information out, it’s key that you find websites that will hold this info safe and securely.

Affiliates will locate the best websites that are both safe and offer great deals to the customers, meaning if you use a website that’s been provided by an affiliate, you can rest assured that your personal details will be safe and secure with them and you’re free to go ahead and bet away.

Reward points

A lot of affiliate websites will offer some form of reward scheme or points. Meaning if you sign up and make a deposit on a website you found through them, you’ll be rewarded with points which can then be redeemed and exchanged for such items as vouchers or cash.

This is a great way to earn a little extra back, as you’re not only gaining signing bonuses from the website, but as you used an affiliate website, you’re earning reward points through them too. This means eventually after a few times, you’ll have enough to redeem those points which you can put towards something, either more deposits or you could treat yourself to something.

See reviews 

When an affiliate provides a list of websites, it will have reviews from other players on. This is a great tool to use as you can see the firsthand experience other players have had and if the website is worth your time. On first impression a website may look a perfect fit, however once reading through the reviews, you can see it’s mainly negative and most people have had a bad time playing.

This means you can now look elsewhere and have saved yourself time and money by not going ahead with that website, as your experience will likely be the same as everyone else’s if not very similar.

Suggestions from experts

Essentially, an affiliate is just an opinion from experts who have spent a great deal of time and effort locating the best websites for you, and the information given should really be taken into consideration before deciding what game to play.

Affiliates have a great impact on the betting community, as they offer players the best deals and really put the power in their hands. Players are able to locate the best websites for them without trawling through hundreds of pages of websites, whilst getting the best deals and earning reward points as well, it’s really a no brainer to use an affiliate, but will you be signing up for an affiliate to find your next website?