In the second half of July 2022, British game-crafting company iSoftBet signed a deal with the Bulgarian provider and casino operator Alphabet Gaming. The initial reason for this partnership was the launch of Alphawin Casino & Sportsbook. But on the other hand, this was another step further in iSoftBet’s campaign for a more solid presence in the Balkans and Eastern Europe. The Brits have plenty to offer to the developing market in the region, and land-based operators going online, like Alpha Gaming, can only take advantage of the possibility. The supplier’s comprehensive range of virtual slots has been highly appreciated worldwide!
A quick look at the Bulgarian iGaming landscape shows one world-renowned provider – EGT Interactive, and several premium-class casino and sports betting operators. Until a few years ago, they have been providing in-person gambling services only. However, the changes in the Gambling Law is now allowing them to go online and search for capable partners like iSoftBet. Alphawin Casino has the ambition to become a leading casino venue in the country. The project includes top-notch content by player-favourite aggregators and stunning mobile compatibility. The operator has prepared many bonuses and surprises, including various https://slotcatalog.com/en/bonuses/No-deposit and massive jackpots.
The 2012 Bulgarian Gambling Act was amended in 2020, abolishing the local regulator – the State Commission on Gambling and moving the sector into the hands of the National Revenue Agency. The reason behind the decision was apparent, and the government changed the course to a more profit-orientated direction. The limit on online gambling licenses was lifted, allowing more local operators to develop casino sites. Naturally, they started seeking partnerships with well-established companies in the industry, like iSoftBet, which is also a huge win for the region. But the new alliance is also good for the British supplier, which has been struggling after the 2020 Brexit.
iSoftBet is trying to extend its presence in the European regulated markets, and Bulgaria seems to be a key point for the Balkans. The supplier signed a number of strategic deals over the last months, including with Casino Interlaken and GamblingTec, run by the prominent Sunseven. Visionary companies, like Alpha Gaming, know that attracting players that have used to play on unregulated platforms won’t be easy. A license is an efficient tool, but those happy with the experience so far won’t change their gambling habits. The delivery of custom games, which are unavailable on non-licensed sites, might be the key.
The British content aggregator is known for its fantastic releases, stunning graphics, and hefty payouts. The brand powers casino sites legally in more than 50 countries and hold several licenses, including from the UK Gambling Commission and the Malta Gaming Authority. It has nearly 300 slots on the shelves of its virtual library. Some of the most popular titles are Aztec Gold Megaways, Hot Spin Deluxe, and Vegas High Roller. Most releases stand out with high Return to Player coefficients and beneficial volatility levels. Gamblers will enjoy surprising twists, lucrative bonus features, free spins and multipliers, and satisfying payouts.
The ink on the alliance papers between iSoftBet and Alpha Gaming was not yet dry when the company announced the release of a new game. Wolf Canyon Hold & Win came out at the end of July and features award-winning mechanics. It has a rather classic layout with 5 reels, 3 rows, and 25 paylines. Mark Claxton, iSoftBet’s Head of Games, explained that the mix between the grid and medium volatility brings the searched “rural experience”. The game comes with a decent 96% RTP and a maximum win of the outstanding x8,888. Exactly because of such games, the popularity of the supplier rises sharply, especially in countries still developing their online gambling sectors.
The iSoftBet research and marketing departments seem to understand the current trends well, and the last few releases confirm that. For example, Gold Digger from earlier this year uses BTG’s superb Megaways mechanics. Furthermore, a few other Hold & Win slots were released in 2022, including Brilliant Diamonds, Plunderin’ Pirates and The Magic Orb. The last one has a Cluster Pays system, which is another brilliant invention of iSoftBet. Each of the mentioned online slots, so far, boasts medium or high levels of volatility and RTPs of 96% or higher! The supremacy of the supplier in Europe is visible and without hundreds of examples.
Especially since the games of some of the other top providers, like NetEnt, are banned in certain EU countries. Eastern Europe and Bulgaria, in particular, are not the only key destinations for the company. Slightly after the Alpha Gaming agreement, iSoftBet reinforced its presence in Germany, which is another market with colossal potential, just opening for online gambling. A strategic alliance was created with the German land-based casino market leader Lowen Play. The operator runs several online gambling platforms outside the country, like the one in Spain. Lowen Play has a well-established business structure Lars Kollind, iSoftBet’s Head of Business Development, said!
And what’s more, with a fully-functioning regular body in Germany, land-based operators and foreign companies are now welcome to apply for licenses and start operating online. Given the massive resources and experience, Lowen Play will undoubtedly be one of the first companies in line. So, the deal comes at the best moment possible. As a new partner, iSoftBet will need some time to sync and show its true potential. So, when Lowen launches a German casino site, its top slots will inevitably be among the highlights! There is nothing accidental in the highly competitive iGaming industry, and preparation is crucial!
Surely, until the end of the year, we will witness more alliances between iSoftBet and key companies across Europe. For now, the provider disregards what is happening on the other side of the Atlantic. The mass legalization of online casinos and sportsbooks in many US states is more likely a concern of IGT PlayDigital, the parent company. Eastern and Central Europe also seem appetizing, and all the efforts are pointed to these markets. Countries like Bulgaria, Germany, Switzerland, and Greece are only the turning points, and we expect them to become iGaming hubs in the near future!
