Social casinos are a modern gambling trend that was created for social networks. At first, such games were an enjoyable way to kill time, but then they turned into an addictive hobby on which people spend lots of money. However, social slots do not provide an opportunity to win real money – only game currency and status. So, why so many people go crazy about it?

What Are Social Games?

These games received their name because they have been distributed through social networks. They run directly in the browser or mobile application. Today, such games are available on Facebook, as well as other poker software platforms. In general, all games of this type can be divided into two large categories: level games (arcades, quests, etc.) and social gambling (all kinds of poker, roulette, slots, etc.).

The creators of social games claim that their concept is fundamentally different from gambling because players:

• Come to enjoy the gameplay,
• Participate in tournaments and competitions,
• Achieve results,
• Develop the plot,
• Defeat the opponents.

On the contrary, gamblers play primarily for the sake of money.

However, the developers of social games are silent about the fact that their players spend huge funds to improve the character, get more game currency, and get access to the closed levels. The average social casino user plays every day. At the same time, they spend more than an hour in the game and up to $7,000 dollars a year. 85% of players use mobile devices for this purpose. Finally, such casinos get 20 times more traffic than classic gambling sites, even considering that no social slot allows you to win real money!

How Do Social Casinos Make Money?

Free social slots and strategy games earn thanks to ambitious players who buy VIP accounts, game chips, lives, closed rounds, exclusive avatars, and special features for the character. Free options are usually calculated in such a way that a person can enjoy the game for no more than half an hour. Having spent these resources, many people decide to continue the pleasure for money.

Additionally, a player retention mechanism comes into action, which is much more aggressive than in classic online casinos. To retain a user, they send messages about new opportunities or offer individual bonuses for certain actions.

Conclusion

The popularity of public casinos has shown that people are willing to pay money simply for pleasure, the variety of storylines, and the opportunity to compete with others. Now, online casinos are trying to adopt the ideas of social slots but, at the same time, give players the opportunity to earn and win real money. Therefore, this business has become especially attractive for entrepreneurs who are looking for better proposals from software developers. Eventually, there are quite a lot of options to try. So, why not build a successful business from scratch?