If there was one piece of advice I would give to any gambler, new or experienced, it would be get the price you can. It’s imperative to your chances of beating the bookmaker and making a long term profit.

It never fails to amaze me just how many punters seem unfussed about taking lower odds than what is available in the market. There seems to be this stigma about having multiple bookmaker accounts.

My advice has always been to have as many bookmaker accounts as possible. Yes in the past I have benefitted from affiliate commission but sadly that is no longer the case, so I’m not preaching this just to persuade you to join up to lots of bookies.

Having more accounts gives you that opportunity to get the best price and maximise your return. It also allows you take advantage of more bookmaker offers and promotions. It’s a no brainer.

Beating the bookmakers is tough. Even if you have an edge your long term profits are likely to be around the 5-10% mark. You might see tipsters promoting much higher ROI but often matching that is impossible due to how quickly the market shifts the price.

So don’t be misled to think you can only bet with one bookmaker and match a tipsters 20% ROI. It’s just not going to happen. You best chance and possibly only chance of hitting a 5-10% ROI is to snap up the best odds available to you at every opportunity.

Speaking of tipsters and their sometimes unachievable ROI, what should we do as tipsters when the odds on tips come crashing down?

I’m afraid I don’t have the answer. Someone like Ben Coley who is a superb tipster and has destroyed the bookmakers in recent years will always see the price of his golf tips tumble.

If you are late to the party and see a 50/1 tip now a best price of 33/1 it’s a tough decision to make. As punters we don’t want to miss out on potential winners, but if you are backing all of a tipsters selections at lower prices, when you do land a winner, your profit and ROI are inevitably going to much lower.

Some tipsters have addressed this issue. OnTheOche is a good example as he’ll always bases his results on odds widely available and never takes the best price. A tipster like Craig Edwards will also be open about his ROI based on the lowest min odds required.

In the review by Smart Betting Club it highlighted that Craig’s golf service has made a 26.4% ROI at advised prices. At minimum odds, that ROI drops to 7.1%. So you can see the difference and your own ROI will also be effected by any subscription fees.

This alone highlights how important it is to get the best price but also the likelihood that tipsters advertised ROI figures are almost certain to be unachievable.